Functionality, good taste, materials.

Starting from the second half of the twentieth century, Italian design ranks at the top of international creativity, gaining recognition and spreading in a way that no other artistic discipline ever has. Items produced with Italian creativity are present in homes all over the world. This success was due to three basic factors: functionality, good taste, care in the choice of materials. The Italian approach is an original approach to design which affected not only the production of furniture, but electrical appliances, fashion, cars, electronics, boats, and even the more recent technologies and ancillary categories such as fabrics, innovations in work environments and public transportation, urban furnishing, commercial distribution sites and medical design. The book is graphically conceived as a design object, with great attention being paid to the effectiveness of the illustrations. It is divided into three parts: Places of Daily Life; An Atlas of Objects; Creative Designers and Companies.

Aldo Colonetti philosopher, historian and theorist on art, design and architecture – since 1998 has been the scientific director of the IED Group (Milan, Turin, Rome, Venice, Madrid, Barcelona, San Paolo). He is vice president of the Fondazione Francesco Morelli – Istituto Europeo di Design. Since 1991 he has been the director of the architecture and design review “Ottagono”. He is the author of essays, a curator of exhibitions and cultural initiatives in Italy and abroad. He is a consultant for design and architecture of the cultural department of the Ministry of Foreign Affairs. In 2001 he was appointed “Member of the Order of the British Empire” by Her Majesty Queen Elizabeth II for cultural merits. Since 2009 he is a member of the National Council of Design, under the aegis of the Ministries of Cultural Heritage, Foreign Affairs and Manufacturing Activities.

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