Leisure

ITALIAN CULT

  • Imprint: Giunti
  • Series: Motori italiani
  • Pages: 192/336
  • Size: 19,3 x 19,3 cm
  • Binding: Softcover with flaps
  • Price: 14,90/29 €
  • Text length: about 34.000 words / about 100.000 words
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Fiat 500 - G. Cancellieri, L. Ramaciotti
The collective dream of a car for everybody brings us back to the projects of the Balilla and the Topolino, and obviously also to the famous New 500, one of the most famous Italian cars the world over. Created in 1957, it was the brainchild of Dante Giacosa and in a period of hope for a new wellbeing, today it has been revived as the new Fiat 500. Launched in 2007, it is the symbol of a renewed challenge on the global market. Two prestigious authors retrace the history which belongs to everybody. Here is a book brimful of news, history, curiosities and images, where you will find everything, but absolutely everything which you would have liked to know about the legendary 500.

Vespa. Italian style for the world
The Vespa is not only the most widely-sold scooter in the world, or merely a symbol of Italian design, but a unique cultural phenomenon that has run parallel to the growth of the country from 1946 to the present day. For millions of people It was a real “car on two wheels” incorporating a series of astonishing features clearly borrowed from aeronautics. It represented the freedom after the war, as well as a symbol of Italian industry in the boom years and of the excesses of Hollywood and Cinecittà. Equally surprising is the international success of the Vespa. With over sixteen million units manufactured, it is a familiar sight in every corner of the globe, and is part and parcel of the urban landscape. The book contains sections on the history of the Vespa in Italy and the rest of the world, as well as sections devoted to a detailed examination of the structural evolution of fifteen fundamental models, all illustrated with magnificent original photographs.

For further information please contact: 

Giunti International Division

IntDiv@giunti.it