Health, conservation, environment, intergrity, agro-ecology, biodiversity, native identitty, fair trade.

Terra Madre
Terra Madre, the remarkable and innovative project, initiated in 2006 by the Slow Food movement, is now present in more of 130 countries all over the world. The organization gathers producers who preserve, encourage and promote sustainable food production methods, which are in harmony with nature, the landscape and local traditions.
Since 1989, Carlo Petrini, the founder of Slow Food, has been promoting the principles underlying Terra Madre:
- to achieve abundant, healthy food productions, which are accessible to all and that will allow land and water conservation as well as the environmental integrity of the places where the various foodstuffs are produced, while at the same time respecting the livelihood of the producers;
- to shift towards a more decentralized, democratic and cooperative agriculture, on a smaller scale, as has been carried out by traditional agricultural communities, agro-ecologists and native populations for millennia, which is as efficient and productive as industria agriculture;
- to protect biodiversity and to guarantee all human beings the right to their cultural andnative identity;
- to create the conditions for the development of a voluntary (that is free), fair, sustainable trade which is protected from any kind of unfair competition.

The book describes the activities conducted by the communities of the association’s producer members, across the different regions of the world.

Today, “Terra Madre” is also a 78-minute documentary film produced by the great Italian film director Ermanno Olmi. The film was presented for the first time at the 2009 Berlin Film Festival and is now distributed all over the world.

    For further information please contact: 

    Giunti International Division